Marketing Snowed Out? 7 Smart Ways to Recover After a Lost Small Business Saturday Small Business Saturday is supposed to be the slam-dunk weekend. The day where foot traffic surges, cash registers stay busy, and small towns come alive. But this year? Iowa and most of the Midwest got slammed with a snowstorm that knocked the wind right out of those plans. Events were canceled.
Marketing The 3-Photo Sprint: A Strategy for Simple Weekly Content Visibility If you find content creation challenging, the “3-Photo Sprint” offers a straightforward method for ensuring simple, consistent visibility. This strategy requires taking just three real and recent photos on your phone.
Marketing Building Your Own Awesome: What Lego Camp Taught Me About Small Business Marketing The Lesson from Lego Camp I recently took a quick break to swing by Lego camp for parent day. It was an awesome experience seeing what my kiddo had been working on all week.
Marketing 4 Smart Ways Small Businesses Can Maximize Their Marketing Efforts Running a small business, especially in rural Iowa, means wearing a lot of hats. You’re the owner, the manager, the bookkeeper, the customer service rep—and somehow, you’re also supposed to be a marketing expert on top of it all.
Marketing Marketing Isn’t One and Done: Why Consistency is Key When it comes to marketing, many small business owners make the same mistake—they think they can post once on social media, run one ad, or update their website one time and expect customers to come pouring in. Unfortunately, that’s not how it works. Marketing is not a one-and-done deal.
Marketing Social Media Marketing for Iowa Small Towns: What Actually Works Social media marketing might seem overwhelming when you’re running a small business in rural Iowa. Between managing your day-to-day operations and serving your community, finding time to post online might feel impossible.
