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A collection of 15 posts

Stop Marketing to Everyone: The Path to Small Business Growth

Stop Marketing to Everyone: The Path to Small Business Growth

One of the most common reasons marketing feels like an uphill battle for small businesses is a simple but fundamental mistake: trying to reach everyone. While it may seem logical to cast the widest net possible, a message designed to speak to everyone usually ends up connecting with no one.

Your 2026 Marketing Strategy Starts Now.

Your 2026 Marketing Strategy Starts Now.

Too many businesses make the mistake of waiting until January 1st to get serious about their marketing efforts. If you want to succeed in 2026, the best strategy is to prepare now, while your competitors are still focused on holiday mode. By taking just 20 minutes this week, you can

small business saturday snowday pivot (1)

Snowed Out? 7 Smart Ways to Recover After a Lost Small Business Saturday

Small Business Saturday is supposed to be the slam-dunk weekend. The day where foot traffic surges, cash registers stay busy, and small towns come alive. But this year? Iowa and most of the Midwest got slammed with a snowstorm that knocked the wind right out of those plans. Events were

The Counterintuitive Holiday Marketing Secret: Stop Selling to Sell More

The Counterintuitive Holiday Marketing Secret: Stop Selling to Sell More

We all know December is a critical month for sales, leading many businesses to frantically push sales offers, flyers, and aggressive promotions daily. But what if the secret to maximizing your holiday revenue wasn’t about selling more, but about selling less? A recent video from the “Marketing Main Street”

The 3-Photo Sprint: A Strategy for Simple Weekly Content Visibility

The 3-Photo Sprint: A Strategy for Simple Weekly Content Visibility

If you find content creation challenging, the “3-Photo Sprint” offers a straightforward method for ensuring simple, consistent visibility. This strategy requires taking just three real and recent photos on your phone. The core process is to snap all three photos today, post one immediately, and then schedule the other two

Building Your Own Awesome: What Lego Camp Taught Me About Small Business Marketing

Building Your Own Awesome: What Lego Camp Taught Me About Small Business Marketing

The Lesson from Lego Camp I recently took a quick break to swing by Lego camp for parent day. It was an awesome experience seeing what my kiddo had been working on all week. Watching the children explain their creations was highly insightful; every single child had something totally different

get more google reviews

The 5-Day Review Challenge for Businesses: Boost Your Local Search Ranking

In today’s digital landscape, local trust is paramount. For businesses operating in a small town, people inherently trust neighbors more than advertisements. The goal of modern marketing, therefore, is to convert that neighborly trust into demonstrable online reviews. Drawing insights from our “5️⃣ Five Reviews in Five Days” video,

social media marketing for small iowa businesses

Social Media Marketing for Iowa Small Towns: What Actually Works

Social media marketing might seem overwhelming when you’re running a small business in rural Iowa. Between managing your day-to-day operations and serving your community, finding time to post online might feel impossible. But here’s the truth: you don’t need complicated strategies or huge budgets to make social

6 Top Marketing Trends for Iowa Small Businesses in 2025

6 Top Marketing Trends for Iowa Small Businesses in 2025

As we navigate through 2025, the marketing landscape continues to evolve, presenting new opportunities and challenges for small businesses in Iowa. Staying ahead of these trends is crucial for maintaining a competitive edge and effectively reaching your target audience while making the most of your digital marketing efforts. Here are

Digital marketing analytics dashboard with laptop, financial graphs, and marketing strategy documents on modern office desk

How to Get Started with Digital Marketing in Iowa

Digital Marketing for Iowa Small Businesses As a small business owner in Iowa, you’re probably wondering how you can compete with big companies when it comes to digital marketing. Or, maybe you’re wondering how to even get started! The good news is, you don’t need a huge