Summer hits and suddenly everyone is busy. The patio is full, the phone is ringing, and somewhere in the back of your mind you know you should be posting more on Facebook. So you do. You throw up a few photos, maybe a promotion, and hope something sticks.

Summer is peak search season for local services, and there is a good chance the tool most likely to send customers your way is sitting mostly empty. The Marketing Wheel Has a Hub and Some Very Overlooked Spokes We talk about something called the Marketing Wheel with almost every client we work with.

There is a lot of noise circulating right now about "the new ADA website law," and most of it is inaccurate enough to send small business owners in the wrong direction. Here is what the rule actually says, who it actually covers, and what you should actually do about it.