If you find content creation challenging, the “3-Photo Sprint” offers a straightforward method for ensuring simple, consistent visibility. This strategy requires taking just three real and recent photos on your phone. The core process is to snap all three photos today, post one immediately, and then schedule the other two to be released later this week.
Overview of Content Principles
For small businesses, especially where contexts might resemble rural Iowa, the emphasis is on real and recent content rather than needing fancy photos. The goal is to achieve simple consistent visibility.
Photo Number One: Your Front Door Right Now
This initial photo confirms the business’s current activity and status.
- Content Focus: Capture the business’s front door right now. The image can showcase the seasonal vibe, the sidewalk, or a simple sign. This sign might display current hours or a current promotion, such as a “fall special”.
- Utilization: Post this photo to Facebook and Instagram. Crucially, you should also upload it to your Google Business Profile so that potential customers know you are active.
Photo Number Two: People at Work
This photo leverages the essential concept that people buy from people.
- Content Focus: The image should show people “doing the thing”. This can be the face of the owner, the entire team, or simply your hands doing the work.
- Utilization: Use this image for a quick “what we’re working on” post.
Photo Number Three: A Problem Solved
The purpose of this final photo is to demonstrate value and results to the audience.
- Content Focus: Show a positive outcome or result. This could be presented as a before and after photo, a customer favorite product, or a quick result from a project.
- Utilization: When posting this photo, write one sentence that clearly states the initial problem and then explains how your business fixed it.
