Every spoke of the wheel, pointed at the same goal.
Your website says one thing. Your Facebook page says another. Your Google listing still shows last year's hours. None of it is wrong, exactly. It just isn't pulling in the same direction.
Strategy is the part of marketing most small businesses never get. Not more posts, not another ad. A plan for the year, where every spoke of the wheel points at the same goal. We build that plan from Stuart for businesses in Des Moines and across central Iowa.
Marketing in bursts isn't marketing. It's panic with a budget.
Here's the pattern we see everywhere: things get slow, so the owner posts three times in a week, boosts something on Facebook, maybe prints flyers. Then things pick back up, and the marketing goes silent for four months. The message customers receive isn't "this business is thriving." It's static.
I owned a bar in this town for ten years. In 2016 we added a kitchen at Ruby's, a real menu, real food. Years later, people were still walking in and saying "I didn't know you served food." Years. I thought everybody already knew. Everybody did not.
That's what strategy fixes. Not by shouting louder, but by making sure the story of your business gets told all year, in the right places, at the right times, whether you're slammed or slow. The plan runs even when you're too busy to think about it. Especially when you're too busy to think about it.
What you walk away with.
Not a binder that sits on a shelf. A working plan for the year, built around your seasons, your customers, and your goal.
One goal, stated plainly
More weekday lunch traffic. More service calls in the shoulder season. Whatever it is for your business, we name it first, because every spoke of the wheel gets pointed at it.
A calendar for the whole year
Seasonal pushes planned in January, before the season starts. The spring message, the fall message, the holiday push, all scheduled so they fire on time instead of two weeks late.
Every spoke, one story
Your website at the hub, and Google, social, video, reviews, email, the team you sponsor, and the mug with your logo all saying the same thing at the same time. When they agree, each one makes the others work harder.
A plan that survives your busy season
The whole point of planning in January is that July takes care of itself. The posts go out and the message stays current while you run your business.
Proof it holds up.
“Nate helped me get the back end of my website optimized for SEO and helped me drive out content ideas. He also supported social posting which was awesome. What a weight lifted off of me to just have him manage that!”
Stop doing random acts of marketing.
Marketing Main Street runs the marketing strategy for small businesses across central Iowa from Stuart. Tell us what your year looks like and we'll show you what a plan for it looks like. The first conversation is free, and you'll leave it with something useful either way.
Let's talk